I started We Heart Beauty so I could have a creative outlet to write about all the heart shaped, hot pink, girly things that I love. Originally started as a beauty news and product reviews blog, We Heart Beauty has now transformed into a personal style and beauty blog. In addition to product reviews, you’ll also find personal style outfit posts.

While I am by no means a “true” professional, I am certainly a passionate and well educated consumer that enjoys doing my research before buying the product. Please note that all products reviewed are purchased with my own money. All opinions are my own, and I am not affiliated with any of these companies in any way.

Lara Love - NYC by way of the Bay Area, California

Hi! I’m Lara, a twenty-something social media coordinator and lover all things beautiful. I currently reside in NYC and spend most of my days dreaming of Sephora while sipping on an iced mocha. I’m a glitter obsessed, no apologies girly girl. And while I’m not a professional stylist or beautician, I do know a few things :)

Suggestions, feedback, questions, and comments are always welcome and extremely appreciated! You can connect with me on Twitter, Ask Anything, or by sending an email.